THE MOYEE STORY (SO FAR)
From a radical idea to a FairChain revolution
FAIRCHAIN PRINCIPLES POPPED UP IN DREAM OF FOUNDER GUIDO
VISIT TO ETHIOPIA: THE BIRTHPLACE OF COFFEE
FIRST ROASTERY FULLY FUNCTIONAL
SIXTH BCORP IN THE NETHERLANDS
FIRST 80 FARMERS IN OUR FAIRCHAIN FARMING PROGRAM
#1 MOST INNOVATIVE FOOD COMPANY IN NETHERLANDS
FIRST ISO CERTIFIED ROASTERY IN ETHIOPIA
FIRST IMPACT REPORT LAUNCHED #STORYPROVING
FIRST LIVING INCOME STUDY DONE IN ETHIOPIA
MOYEE IRELAND LAUNCHED BY KILLIAN AND SHANE
FIRST COMPANY, WORLD WIDE, TO PUT FARMER PAYMENTS ON THE BLOCKCHAIN
FIRST FAIRCHAIN WET MILL OPENED
331 FARMERS GET YIELD AND QUALITY TRAINING
FIRST CROWDFUND FILLED IN 48 HOURS
425 FARMERS GET ORGANIC COMPOST TRAINING
RENOVATION & REJUVENATION TRAINING FOR 425 FARMERS
FIRST RFA CERTIFICATION FOR NON ORGANIZED SMALLHOLDERS
STUDY DONE ON FEMALE EMPOWERMENT THROUGH DIGITIZATION
WORLD’S FIRST BLOCKCHAIN COFFEE LAUNCHED
FIRST COMPANY USING BLOCKCHAIN FARMER WALLETS
First to implement blockchain farmer wallets. It is the start of radical transparency about earnings and provenance and enables tokenized premiums and payments for farm input and services...
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START 1 MIO TREE REVOLUTION
First to implement a blockchain-based coffee tree planting program that allows Moyee consumers to transfer value directly to our farmers, revolutionizing the conventional consumer-producer relationship and a crucial step towards a REAL living income as each tree generates 10e extra income for the farmers...
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FINANCIAL TRAINING TO PARTICIPATE IN FIRST BLOCKCHAIN BASED MICROLOAN
Financial training to 100 farmers to participate in the first blockchain-powered microloan offered by coffee drinkers. Connecting these loans to certain offtakes makes them virtually risk-free...
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OPENING NEW ROASTERY IN KENYA
SECOND WET MILL OPENED (ETHIOPIA)
The second wet mill opened in Limmu to scale up the smallholder program to 568 farmers...
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270 HA COFFEE FOREST ADOPTED
270 HA of coffee forest adopted in Mizan to experiment with agroforestry that combines the need for scale, to get to profitable farming, with biodiversity to be adopted by 30.000 farmers in that region...
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12.000 FARMERS INCLUDED IN LIVING INCOME PROGRAM
Started with digitizing the first 12.000 farmers in Mizan together with the Bench Maij Coop, testing living income and carbon calculation tools developed in Kenya and Uganda...
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LIVING INCOME REFERENCE PRICE
Extreme hard Covid and war situation made it difficult for farmers to come to the wet mil...
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REMOVE THE USE OF PECTICIDES AT 7400 FARMERS IN KENYA
FIRST FAIRCHAIN MICROLOT
2 COFFEE NURSERIES OPERATIONAL TO HAND OUT 400.000 COFFEE TREES
CHILDLABOR RESEARCH IN KENYA AND ETHIOPIA
LIVING INCOME REFERENCE PRICE CALCULATED FOR UGANDA, KENYA, AND ETHIOPIA
VOTED BEST SUPERMARKET COFFEE
FIRST REGENERATIVE MODEL FARM IN KENYA
CHILD LABOUR PROJECT
According to the United Nations, more than 160 million children worlwide are in child labour. We are taking giant leaps on our own and partner farms to remedy this.
SCALING THE FAIRCHAIN REVOLUTION
In 2023 we welcomed another seven coffee cooperatives to our FairChain family, swelling Moyee’s reach to 10,563 farmers – that is 147% of our original goal.
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BIOCOMPOSTING PROJECT KENYA
Number 12 on the list of The United Nations Sustainable Development Goals (SDG) is: Responsible Consumption and Production. Recycling the organic waste on our coffee farms into compost perfectly exemplifies this SDG.
OVER 108,000 TREES PLANTED AND ALMOST 4,000 TONS OF CO₂ CAPTURED
By 2030, UN Member States have pledged to expand the world's forests by 3%. "Protection, sustainable management of forests are fundamental to security of humanity’s place on this planet,’ said President Peter Thomson of the UN Forum on Forests.
For more information on The Forum on Forests see The United Nations Department of Economic and Social Affairs
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CHILD LABOUR PROJECT
The most recent UNICEF-funded study on Child Labour in Ethiopia acknowledged the positive role education plays in reducing child labor, especially among children between the ages of 7–14 years. We couldn’t agree more.
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EMBRACING AGROFORESTRY
Agroforestry is a fancy word that’s actually pretty simple: farmers grow coffee with other crops like banana, mango, avocado, vanilla, and pepper. Agroforestry leads to more income and healthier soils AKA better coffee!
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CERTIFIED ORGANIC(AGAIN)!
While our Triple and Dark blends have always been super-duper close to organic, we realized ‘super-duper’ was not close enough. We worked hard for our Ecocert organic certifications, you can see them here:
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FIXING THE GENDER GAP IN EAST-AFRICA
Across Africa, women contribute up to 70% of agricultural work, yet they earn significantly less.
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€595.080 RAISED FOR THE REPUBLIC OF EVERYONE IN KENYA!
Thanks to fans, investors and independent sharefunding platform Broccoli we soared €295.080 past our target for our The Republic of Everyone campaign.
CHILD LABOUR PROJECT IN KENYA
In the rolling hills of Kericho, Kenya, a quiet revolution is unfolding: no protest signs, no megaphones, just a steadfast belief that no child should ever have to choose between school and work.
LEGER DES HEILS
X MOYEE COFFEE
The Salvation Army and Moyee Coffee are joining forces. Step by step, the Salvation Army is switching to 100% FairChain coffee with a co-branded collaboration.
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DATA-DRIVEN COFFEE
When you think about data-driven innovation, coffee farms in East Africa might not be the first thing that comes to mind.. Well, think AGAIN!
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THE REPUBLIC ON THE RISE IN EAST-AFRICA
What started as sharefunding missions have evolved into something much more important than coffee alone: it's fuelling a revolution!
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REPUBLIC CAFE IN THE WORKS
In a few months, we’re opening the doors to something BIG: the first-ever Republic Café, right in the heart of Westlands Nairobi.
WELCOME TO THE FUTURE OF COFFEE.
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OUR ROASTER FELIX WINS BARISTA CHAMPIONSHIPS!
Felix Ouma, our talented roaster at FairChain Coffee Kenya won the Kenya Barista Championships!
MOYEE FAIRCHAIN AND FRESHDRIP JOIN FORCES
Moyee has added FreshDrip, Europe’s leading brand for drip bag coffee, to its expanding impact coffee portfolio.
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