Overslaan naar inhoud

THE MOYEE STORY (SO FAR)

From a radical idea to a FairChain revolution

2010
FAIRCHAIN PRINCIPLES POPPED UP IN DREAM OF FOUNDER GUIDO
2011
VISIT TO ETHIOPIA: THE BIRTHPLACE OF COFFEE
2014
FIRST ROASTERY FULLY FUNCTIONAL
2014
SIXTH BCORP IN THE NETHERLANDS
2015
FIRST 80 FARMERS IN OUR FAIRCHAIN FARMING PROGRAM
2015
#1 MOST INNOVATIVE FOOD COMPANY IN NETHERLANDS
2015
FIRST ISO CERTIFIED ROASTERY IN ETHIOPIA
2015
FIRST IMPACT REPORT LAUNCHED #STORYPROVING
2016
FIRST LIVING INCOME STUDY DONE IN ETHIOPIA
2016
MOYEE IRELAND LAUNCHED BY KILLIAN AND SHANE
2017
FIRST COMPANY, WORLD WIDE, TO PUT FARMER PAYMENTS ON THE BLOCKCHAIN
2017
FIRST FAIRCHAIN WET MILL OPENED
2017
331 FARMERS GET YIELD AND QUALITY TRAINING
2017
FIRST CROWDFUND FILLED IN 48 HOURS
2018
425 FARMERS GET ORGANIC COMPOST TRAINING
2018
RENOVATION & REJUVENATION TRAINING FOR 425 FARMERS
2018
FIRST RFA CERTIFICATION FOR NON ORGANIZED SMALLHOLDERS
2018
STUDY DONE ON FEMALE EMPOWERMENT THROUGH DIGITIZATION
2018
WORLD’S FIRST BLOCKCHAIN COFFEE LAUNCHED
2019
FIRST COMPANY USING BLOCKCHAIN FARMER WALLETS

First to implement blockchain farmer wallets. It is the start of radical transparency about earnings and provenance and enables tokenized premiums and payments for farm input and services...

READ MORE
2020
START 1 MIO TREE REVOLUTION

First to implement a blockchain-based coffee tree planting program that allows Moyee consumers to transfer value directly to our farmers, revolutionizing the conventional consumer-producer relationship and a crucial step towards a REAL living income as each tree generates 10e extra income for the farmers...

READ MORE
2020
FINANCIAL TRAINING TO PARTICIPATE IN FIRST BLOCKCHAIN BASED MICROLOAN

Financial training to 100 farmers to participate in the first blockchain-powered microloan offered by coffee drinkers. Connecting these loans to certain offtakes makes them virtually risk-free...

READ MORE
2020
OPENING NEW ROASTERY IN KENYA
2020
NEW IMPACT REPORT

Read our full impact report

READ MORE
2021
SECOND WET MILL OPENED (ETHIOPIA)

The second wet mill opened in Limmu to scale up the smallholder program to 568 farmers...

​READ MORE
2021
270 HA COFFEE FOREST ADOPTED

270 HA of coffee forest adopted in Mizan to experiment with agroforestry that combines the need for scale, to get to profitable farming,  with biodiversity to be adopted by 30.000 farmers in that region...

READ MORE
2021
12.000 FARMERS INCLUDED IN LIVING INCOME PROGRAM

Started with digitizing the first 12.000 farmers in Mizan together with the Bench Maij Coop, testing living income and carbon calculation tools developed in Kenya and Uganda...

​READ MORE
2021
LIVING INCOME REFERENCE PRICE

Extreme hard Covid and war situation made it difficult for farmers to come to the wet mil...

READ MORE
2021
REMOVE THE USE OF PECTICIDES AT 7400 FARMERS IN KENYA
2021
FIRST FAIRCHAIN MICROLOT
2021
2 COFFEE NURSERIES OPERATIONAL TO HAND OUT 400.000 COFFEE TREES
2022
CHILDLABOR RESEARCH IN KENYA AND ETHIOPIA
2022
LIVING INCOME REFERENCE PRICE CALCULATED FOR UGANDA, KENYA, AND ETHIOPIA
2022
VOTED BEST SUPERMARKET COFFEE

READ MORE

2022
FIRST REGENERATIVE MODEL FARM IN KENYA
2023
CHILD LABOUR PROJECT

According to the United Nations, more than 160 million children worlwide are in child labour. We are taking giant leaps on our own and partner farms to remedy this.

SOURCE

2023/2024
 SCALING THE FAIRCHAIN REVOLUTION

In 2023 we welcomed another seven coffee cooperatives to our FairChain family, swelling Moyee’s reach to 10,563 farmers – that is 147% of our original goal.

READ MORE
2023/2024
BIOCOMPOSTING PROJECT KENYA

Number 12 on the list of The United Nations Sustainable Development Goals (SDG) is: Responsible Consumption and Production. Recycling the organic waste on our coffee farms into compost perfectly exemplifies this SDG.

READ MORE

2023/2024
OVER 108,000 TREES PLANTED AND ALMOST 4,000 TONS OF CO₂ CAPTURED

By 2030, UN Member States have pledged to expand the world's forests by 3%. "Protection, sustainable management of forests are fundamental to security of humanity’s place on this planet,’ said President Peter Thomson of the UN Forum on Forests.

For more information on The Forum on Forests see The United Nations Department of Economic and Social Affairs

READ MORE
2024
CHILD LABOUR PROJECT

The most recent UNICEF-funded study on Child Labour in Ethiopia acknowledged the positive role education plays in reducing child labor, especially among children between the ages of 7–14 years. We couldn’t agree more. 

READ MORE
2024
EMBRACING AGROFORESTRY

Agroforestry is a fancy word that’s actually pretty simple: farmers grow coffee with other crops like banana, mango, avocado, vanilla, and pepper. Agroforestry leads to more income and healthier soils AKA better coffee!

READ MORE
2024
CERTIFIED ORGANIC(AGAIN)!

While our Triple and Dark blends have always been super-duper close to organic, we realized ‘super-duper’ was not close enough. We worked hard for our Ecocert organic certifications, you can see them here:

READ MORE
2024

FIXING THE GENDER GAP IN EAST-AFRICA

Across Africa, women contribute up to 70% of agricultural work, yet they earn significantly less.

READ MORE
2024
€595.080 RAISED FOR THE REPUBLIC OF EVERYONE IN KENYA!

Thanks to fans, investors and independent sharefunding platform Broccoli we soared €295.080 past our target for our The Republic of Everyone campaign.

READ MORE

2025
CHILD LABOUR PROJECT IN KENYA

In the rolling hills of Kericho, Kenya, a quiet revolution is unfolding: no protest signs, no megaphones, just a steadfast belief that no child should ever have to choose between school and work.


READ MORE

2025
LEGER DES HEILS
X MOYEE COFFEE​

The Salvation Army and Moyee Coffee are joining forces. Step by step, the Salvation Army is switching to 100% FairChain coffee with a co-branded collaboration.

READ MORE
2025
DATA-DRIVEN COFFEE

When you think about data-driven innovation, coffee farms in East Africa might not be the first thing that comes to mind.. Well, think AGAIN! 

READ MORE
2025
THE REPUBLIC ON THE RISE IN EAST-AFRICA

What started as sharefunding missions have evolved into something much more important than coffee alone: it's fuelling a revolution!

READ MORE
2025
REPUBLIC CAFE IN THE WORKS

In a few months, we’re opening the doors to something BIG: the first-ever Republic Café, right in the heart of Westlands Nairobi. 

WELCOME TO THE FUTURE OF COFFEE.

READ MORE
2025
OUR ROASTER FELIX WINS BARISTA CHAMPIONSHIPS!

Felix Ouma, our talented roaster at FairChain Coffee Kenya won the Kenya Barista Championships!

READ MORE

2025
 MOYEE FAIRCHAIN AND FRESHDRIP JOIN FORCES

Moyee has added FreshDrip, Europe’s leading brand for drip bag coffee, to its expanding impact coffee portfolio.

READ MORE