WELKOM WARRIORS!
The Salvation Army and Moyee Coffee believe in equal opportunities for everyone. With every cup, you contribute to a better world!
IMPACT LEGER DES HEILS KOFFIE
At the Salvation Army, coffee plays an important role. It's more than just a warm drink; it's a way to connect people. At various locations, a cup of coffee often serves as the first introduction to the work of the Salvation Army. For many participants, drinking coffee or tea is an essential moment of contact and connection. The mission is to fight for a fair world, where people and the planet are treated with respect.
We’ve done the math for you. Over the next 5 years, we’ll be sharing 15 million cups of Salvation Army coffee together!
Why is this so special? Because by drinking Salvation Army coffee, you’re helping ensure that the value of the beans is shared equally between coffee-growing countries in East Africa and coffee-drinking countries: a true 50/50 partnership. For comparison: when beans are roasted in Western countries, only 2% of the value is added in the country of origin.
Everything we do is based on facts.
Our impact goal? To provide farmers with a living income. Based on our benchmark research, we’ve identified what it takes to make that happen. And you play a crucial role: by drinking our coffee, you help lift farming families out of poverty. How amazing is that?!
Our impact program focuses on coffee farmers living in extreme poverty, giving them a fair chance at a better life.
It’s one of our best-kept secrets — but not for long: the coffee you’re drinking absorbs more CO2 than is emitted during its production. What?! Yes, really. This even includes the CO2 you generate while drinking your coffee!
Moyee Coffee runs several CO2 programs: we plant trees, produce bio-compost, and support farmers in sustainably managing their forests to boost carbon capture and improve agricultural productivity.
WHY THIS PARTNERSHIP?
At Moyee and the Salvation Army, we share one powerful mission: While the Salvation Army works every day to support people without a home, young people starting over, and those struggling with loneliness and addiction, Moyee fights for a fair and equal coffee chain.
With Moyee’s FairChain model, most of the coffee’s value stays where it belongs: in the country of origin. That means jobs, education, and a living income for local communities. It’s not only good for people, but also for biodiversity and sustainable farming.
From someone without a home in the Netherlands to a coffee farmer in Ethiopia — we’re building a fair world where everyone deserves a place.
LEGER DES HEILS X MOYEE COFFEE
Together, we fight for equal opportunities and a world where everyone matters. For every kilo of this fair coffee, €1 goes to the Salvation Army, supporting those who truly need it. Everyone counts.
Enjoy a super-intense, full-bodied, deliciously bitter coffee with earthy aromas and dark chocolate flavors.
RADICALLY GOOD COFFEE RADICAL IMPACT
Moyee Coffee stands for real change—not just through words, but through action. By creating local jobs and providing farmers with a living income, the impact grows for the people who truly deserve it. And yes, all of this happens with respect for nature.