Holy Moly! We've Crowdfunded €250,000... Thanks to You!
You did it in just 48 hours. Only two days to make coffee-producing countries benefit more and push the world of coffee further toward FairChain! With a mind-blowing €250,000 – that’s €100,000 more than our target – Moyee and its FairChain Investors will now purchase 40,000 extra kilos of premium Arabica beans. That means 5 million cups of the world’s first FairChain coffee, produced by 300 Ethiopian farmers and roasted and packed in Ethiopia itself.
288 FairChain Investors
A select crew of 288 FairChain Investors are now next-level warriors in the FairChain revolution. We’ll be involving them – and everyone who wants coffee countries to benefit more (and just loves good coffee) – even more in our mission. We enjoyed this crowdfunding journey so much that we promise: round two is coming soon! We want to grow together and collaborate with more and more farmers.
Wondering how to stay in the loop?
Thanks to our radically transparent house policy, we’ll be welcoming our newest investors right here on the blog. That way, you’ll know what to expect for the next round. Actually, why wait? If you love coffee, you can support us now.
For our investors – what to expect between now and 2020?
Let’s start with the obvious: every quarter you’ll receive interest and repayment on your loan. But you’re getting way more than that. You might not realize it yet, but you’ve joined the frontline of one of the most important revolutions in the global food industry – coffee. Yes, coffee is the second most valuable global commodity after oil.
You’ve joined a group of passionate, fun, outspoken Moyeestas – people who aren't afraid to challenge injustice and actually do something about it. Crowdfunding is already pretty hardcore, but spreading the word and sipping the coffee helps too. Every sip counts.
We connect with our community across different channels: our blog, newsletter, Facebook, Twitter, and Instagram (nope, we’re not dancing on TikTok yet 😉). Each channel is run by a different Moyeesta, so they all have their own flavor – just like our coffee (okay, bad joke?).
Call the Farmer
You’re also directly supporting our Call the Farmer program. We invite our community to get involved and stay informed in the most radically transparent way: just pick up the phone and call one of our farmers to hear how they’re doing. These farmers work with scientists from Wageningen University and Jimma University to double their yield and income within 3 years using innovative farming methods.
FairChain Investor Manifesto
On May 18th, we’ve got two surprises waiting for you. As an investor, you’ll be rewarded in classic Moyee style… AND before you even take your first sip, you’ll sign the official FairChain Investor Manifesto, pledging your life as a FairChain warrior.
Dear Moyeesta, comrade, FairChain Investor, coffee lover – this is just the beginning. Let’s have fun, drink radically good coffee, and change the world.
Full steam ahead!
MAKE EVERY SIP COUNT
Guido – Moyee’s Tour Guide
P.S. Also check out our friends at Douw&Koren and their blog on our crowdfunding journey.
“This is just the start of a long-term crowd connection.”
— Mark, crowdfunder